The Working Smarter Newsletter V2.0
By Bob "Dr. Mac" LeVitus
Issue 8  •  April 16, 2018

Dear ,

Welcome to issue # 8 of my Insiders newsletter, chock full of information to help you be more productive, including:

  • How to double your productivity in two weeks or less...
  • How to add a keyboard shortcut to any menu item (for free)…
  • A free 4-minute lesson on keyboard shortcuts...
  • The capo d'astro bar (and, have I found mine yet?)…
  • A 9.7-inch iPad and Apple Pencil review I wish I'd written…


    • Two recent MacObserver columns you may find helpful when your Mac and/or its startup disk die unexpectedly…

We've got a lot to cover, so let's dive in.

Double your productivity with one simple tip...

I just finished a new episode of Drivin' with Dr. Mac. It's a mere 2 minutes long and offers a simple tip that could double your productivity before the end of this month.

It should appear here:

Add a keyboard shortcut to any menu item (for free)

I just posted an article adapted from my eBook, Working Smarter for Mac Users on using the Keyboard System Preference pane to create keyboard shortcuts for menu items that don’t already have keyboard shortcuts,

While I use a $36 third-party automation app called Keyboard Maestro for this (and many other tasks), you can add your own keyboard shortcuts to menu items for free using System Preferences' Keyboard pane.

Take a free lesson on keyboard shortcuts

Since we're on the subject, I'd be remiss if I didn't mention that my Working Smarter for Mac Users online course includes several free lessons including one about keyboard shortcuts.

You'll have to create an account with Thinkific, which hosts my courses, but it's free and only takes a couple of seconds. And, you only have to do it once.

"Looking for the Capo d'astro bar."

A long, long time ago, I worked for a legendary creative director named Bud Robbins at an ad agency in Los Angeles. Bud wrote a house ad (below) that I've always considered one of the finest pieces of copywriting I've ever read:

I don't know how many clients signed up because of it, but I remember it as being extremely effective.

Bud is no longer with us, but I've been thinking about him a lot since assuming my new(ish) role as "the marketing guy" at Working Smarter for Mac Users. I'd like to think my capo d'astro bar is, "teaching Mac users to do more work in less time so they have more time for things they love."

What do you think?

From the department of "reviews I wish I'd written"

I don't know Serenity Caldwell, but her review of the new 9.7-inch iPad and Apple Pencil over at—which she drew, wrote, edited, and produced entirely on an iPad— is a tour de force.

I wish I could draw—even just a little. But I can't. 😜

How not to freak out when your Mac (or its startup disk) suddenly dies...

If you missed my last two Dr. Mac's Rants & Raves columns over at The Mac Observer, they're both full of helpful information about what to do when your Mac or its boot disk dies suddenly.

Both columns are well worth reading (if I do say so myself)...

That's all I've got for you this time, but, as always, I'll be back with more next week. Until then, I hope you have a fabulous week!

All the best,

P. S. I'm conducting a little marketing test, to see how many of y'all read these newsletters all the way to the bitter end...

I've got more free time on my calendar than usual in the next few weeks, so here's a special offer to the first five readers to respond:

30 minutes of personal consulting or coaching (regularly $75) for just $30.*

Click here to schedule your appointment. Use coupon code 30for30 at checkout to pay $30 instead of $75.

*This offer expires after 5 readers schedule appointments or in one week (on Monday, April 23, 2018), whichever comes first.
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